The White House Project is a nonpartisan, nonprofit organization that aims to advance women’s leadership in all sectors, up to and including the U.S. presidency. Co-founded by Marie C. Wilson, The White House Project provides and includes workshops, training sessions, campaigns, online resources and publications. On a local level, it mobilizes women into the leadership pipeline. On a broader scale, The White House Project works to enhance the perception of women as leaders, change notions about women in our culture and honor those who take steps to advance the way women are perceived in the media. At the same time, The White House Project produces solid messages and issue-related platforms through which women can address important issues. Through these resources of pipeline, perception and platform, The White House Project creates a culture where “America’s most valuable untapped resource”—women—can vote, run and lead.
Vote, Run, Lead engages women in the political process as voters, activists, candidates and leaders through a series of trainings, on-the-ground field staff support and a multimedia campaign. Its political leadership training is specifically aimed at demystifying the political process for women and increasing the number of women candidates at every political level. VRL builds on The White House Project’s Pipeline to the Future research funded by the Pew Charitable Trusts and Carnegie Corporation in 2000. In 2004, despite its lean staff and budget, VRL’s initial phase, Go Vote, trained more than 600 women in voter registration, mobilization, education and protection. To date, 300 women in Colorado, Minnesota and Georgia have been informed, inspired and equipped to assume public leadership. One hundred women in the state of Washington will soon follow.
This article updated September 1, 2009